http://www.RobFontano.com For years car dealers have relied heavily on the ability to “Email Blast” their customer base at will. Sometimes blasting them multiple times a month. These email blasts amount to “Tra-Digital or Push Marketing” tactics and are becoming far less effective than most dealers realize. The email blast has virtually no analytics or reporting and often become SPAM or even result in an email service provider blacklisting a dealers email server. Many email service providers are beginning to use “Interest” as a criteria for SPAM, which means they are looking at whether or not your customers are “Interacting” with the email marketing pieces that you send them.
When car dealers employ a more efficient and engaging email marketing strategy they will be able to see the consumers preferences and market to them in a much more effective way. e-Newsletters that are published on their own unique URL and provide rich reporting analytics are a prime example of a consumer friendly email marketing strategy that will enable dealers to engage with their customers and build retention and loyalty in both sales and service.