Category Archives: Back Up Camera

When car dealers employ a more efficient and engaging email marketing strategy they will be able to see the consumers preferences and market to them in a much more effective way. e-Newsletters that are published on their own unique URL and provide rich reporting analytics are a prime example of a consumer friendly email marketing strategy that will enable dealers to engage with their customers and build retention and loyalty in both sales and service. Continue reading →

In this video Rob Fontano talks about the importance of maintaining accurate customer data and using it to stay engaged with your customers when they require it the most. Car dealer should make sure that they are recording accurate cell phone and email information. They should also take the opportunity to use the service drive to keep customer data updated. Rob agrees with Jim Ziegler that a dealers data is their “Blue Sky” it should be used to benefit the dealerships future. Continue reading →

Every dealer has something they hang their hat on, these are called unique selling propositions or USP’s. Things like Service loaners, pick up and drop off service, Lifetime warranty, or free car wash’s are examples of a dealerships USs. Continue reading →

In this video TrueCar Scott Painter arrogantly plots out how his company will play a dramatic role in the mass elimination of automotive dealer. Car Dealers need to WAKE UP and Stop Paying this man and his company to dismantle everything that you have worked so hard for. Continue reading →

Turbo Tip #3 – In this video Rob Fontano shows you how your dealers charitable contributions can lead to Social Media Gold. Car dealers and dealership owners are some of the most generous and philanthropic businesses in the world. Every dealer has an organization or charity that they contribute to. Billy Fuccillo of Fuccillo Kia in Cape Coral, Florida has pledged to match $100,000 in donations for the Southwest Florida Salvation Army to meet their short fall. This act was immediately swept up into social media by the news agencies, fans and employees of the Florida dealer. Continue reading →

Voice mail is under emphasized and often poorly executed. Which is surprising because it can often the difference maker in whether or not your prospects will ever return your call. In this video Rob Fontano demonstrates some basic yet very powerful voice mail tips and techniques that will work in and car dealership or automotive internet sales department or virtually any sales setting. Continue reading →

This video was filmed in 2008 before an audience of potential investors. In it Scott Painter, founder and CEO of TrueCar lays out his plans to drastically change how automobiles are bought and sold in this country. Continue reading →

Auto dealers are under attack from third party vendors that wish to drastically change the way automobiles are sold in the United States. Continue reading →

If you know me, then you know that I was fortunate enough to be in a position to make a name for myself in automotive retail with video and video search engine optimization. With the very first video walk-around I … Continue reading →