Born in Long Island, New York, I migrated to Hampton Roads Virginia in 1985 where I fronted the Rock and Blues band “Skin & Bones”. In 1992 I moved to Fort Myers, Florida to be closer to family. I am married to Rhonda and am the proud father of one son, Nicholas. I began working in the restaurant industry in 1982, and did so until 2002.
My career in Automotive retail began in 2002 and in eCommerce / Digital Marketing in 2005 at Ft. Myers Toyota. There I grew a one person internet sales operation to a dominant online presence and a sales team of nine that accounted for over one hundred and sixty internet units sold per month.
As Digital Sales & Marketing Director for John Marazzi Nissan in Naples Florida and his Audi Jaguar Land Rover store in Fort Myers I created a dominant digital presence spanning two very diverse markets and designed and managed a very effective internet sales team and process. When John Marazzi sold his stake in the Nissan and import stores I joined Infiniti Of Fort Myers and the Williams Auto Group. I was responsible for growing their eCommerce operations, including Marketing, internet sales training and process implementation. The store was relatively new to the Southwest Florida landscape, but with an aggressive SEO and VSEO strategy, we became the dominant Infiniti store in the region.
I utilize a strong Google Page One Management Strategy to capitalize on “First Party Organic Leads” converted on a well optimized web site. Our utilization of Video, Blogging, Micro Sites, Press Release and Social Media gives us a dominant search position over our competitors. We are Search Conquest Driven and maximize every opportunity with strong processes and people.
In 2011 I was a presenter for two sessions on “Video Search Optimization” at the Automotive Marketing Boot Camp in Orlando, FL and a Round Table moderator at the 10th annual Digital Dealer Conference. In March 2011 I was honored with the prestigious “Passion” Award given by the Pasch Consulting Group for lifetime achievement in automotive digital marketing.